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Alcoholic Drinks in Australia

Publisher Euromonitor International
Published Sep 03, 2026
Length 95 Pages
SKU # EP21569279

Description

Alcoholic drinks in Switzerland continued to see a total volume contraction in 2025, declining by 2% to 737 million litres, yet value sales remained resilient at CHF12.3 billion, as premiumisation and moderation offset routine consumption declines. The shift is primarily being driven by younger adults who are increasingly disengaged from alcohol, favouring lighter, less alcoholic products and accelerating demand for non-alcoholic alternatives, notably in beer, wine, and RTDs. Innovation in flavo...

Euromonitor International's Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

95 Pages
Alcoholic Drinks in Switzerland
Euromonitor International
August 2026
List Of Contents And Tables
ALCOHOLIC DRINKS IN SWITZERLAND
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Heineken Introduces Ittinger Gold to Appeal to Young Adults Seeking Lighter Options
La Vigneronne Captures Premium Drinkers with Inclusive Non-Alcoholic Wine
CHART 1 La Vigneronne Launches Non Alcoholic Wine
CHART 2 Volume Sales 2020-2030
CHART 3 Volume Sales by Category 2025
What's Next?
Young Adults Reduce Routine Drinking, Boosting Non-Alcoholic Innovation
Spirit-Based Rtds Attract New Drinkers through Flavour Variety
CHART 4 Forecast Volume Sales 2020-2030
CHART 5 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Feldschlösschen Resists Share Loss as Independents Gain Traction
Regional Breweries Attract Younger Drinkers with Local Authenticity
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Supermarkets Maintain Dominance as E-Commerce Benefits From Urban Demand
Discounters Attract Value Seekers
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
CHART 8 Economic Context for Alcoholic Drinks
CHART 9 Real Gdp Growth 2020-2030
CHART 10 Inflation 2020-2030
Consumer Context
CHART 11 Consumer Context for Alcoholic Drinks
CHART 12 Population 2020-2030
CHART 13 Population by Generation 2025
Country Reports Disclaimer
BEER IN SWITZERLAND
Key Data Insights
2025 Developments
Beer Summary
Industry Performance
Lidl Elevates Local Loyalty with Swiss-Made Beer Launches
Feldschlösschen Redefines Refreshment with Innovative Non-Alcoholic Launches
CHART 14 Feldschlösschen Launches 0% Flavoured/Mixed Lager
Heineken Targets Young Adults with Lighter, Flavoured Options
CHART 15 Volume Sales 2020-2030
CHART 16 Volume Sales by Category 2025
What's Next?
Demographic Shifts and Regulation Drive Evolving Consumption Patterns
Non Alcoholic Beer Gains Traction as Traditional Preferences Wane
CHART 17 Forecast Volume Sales 2020-2030
CHART 18 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Feldschlösschen and Heineken Adjust as Local Breweries Gain Ground
CHART 19 Company Shares 2025
CHART 20 Brand Shares 2025
Channels
Supermarkets Maintain Dominance as Discounters Lag behind
Coop and Aldi Expand Online Reach as Q-Commerce Accelerates Growth
Economic Context
CHART 21 Economic Context for Beer
CHART 22 Real Gdp Growth 2020-2030
CHART 23 Inflation 2020-2030
Consumer Context
CHART 24 Consumer Context for Beer
CHART 25 Population 2020-2030
CHART 26 Population by Generation 2025
Country Reports Disclaimer
CIDER/PERRY IN SWITZERLAND
Key Data Insights
2025 Developments
Cider/Perry Summary
Industry Performance
Cider Attracts Younger Consumers of Drinking Age with Bold Flavour Launches
Incider Expands Flavour Range to Drive Engagement
CHART 27 Incider Invests in Flavour Experiments
CHART 28 Volume Sales 2020-2030
CHART 29 Volume Sales by Category 2025
What's Next?
Modern Brands Shift Consumer Preferences Towards Lighter Choices
Urban Events and Modern Pubs Drive Demand for New Flavours
CHART 30 Forecast Volume Sales 2020-2030
CHART 31 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Ramseier Suisse Maintains Leadership as Modern Tastes Reshape Preferences
CHART 32 Company Shares 2025
CHART 33 Brand Shares 2025
Channels
Supermarkets Maintain Dominance with Broad Assortment
Alfies and Q-Commerce Operators Drive Online Sales Acceleration
Economic Context
CHART 34 Economic Context for Cider/Perry
CHART 35 Real Gdp Growth 2020-2030
CHART 36 Inflation 2020-2030
Consumer Context
CHART 37 Consumer Context for Cider/Perry
CHART 38 Population 2020-2030
CHART 39 Population by Generation 2025
Country Reports Disclaimer
RTDS IN SWITZERLAND
Key Data Insights
2025 Developments
Rtds Summary
Industry Performance
Jartails Expands Consumer Occasions with Portion-Sized Cocktails
CHART 40 Jartails Launches Portion-Sized Cocktails
White Claw Peach Targets Flavour Innovation for Young Adults
Freesco Leverages Non Alcoholic Cocktails to Reach Adult Drinkers
CHART 41 Volume Sales 2020-2030
CHART 42 Volume Sales by Category 2025
What's Next?
Manufacturers Expand Spirit-Based Formats to Drive Future Growth
Non Alcoholic Rtds Attract Trial but Struggle for Repeat Purchase
CHART 43 Forecast Volume Sales 2020-2030
CHART 44 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Diageo Suisse Sa Faces Rising Competition as New Entrants Drive Fragmentation
CHART 45 Company Shares 2025
CHART 46 Brand Shares 2025
Channels
Discounters Attract Shoppers with Aggressively Priced Rtds
Online Supermarkets and Q-Commerce Drive Growth in Rtds
Economic Context
CHART 47 Economic Context for Rtds
CHART 48 Real Gdp Growth 2020-2030
CHART 49 Inflation 2020-2030
Consumer Context
CHART 50 Consumer Context for Rtds
CHART 51 Population 2020-2030
CHART 52 Population by Generation 2025
Country Reports Disclaimer
SPIRITS IN SWITZERLAND
Key Data Insights
2025 Developments
Spirits Summary
Industry Performance
Freespirited Drinks and Rugenbräu Drive Innovation
Rethinking Spirits: Swiss Consumers Drive Surge in Non Alcoholic Options
CHART 53 Rebels 0.0% Rosso Launches in Switzerland
CHART 54 Volume Sales 2020-2030
CHART 55 Volume Sales by Category 2025
What's Next?
Younger Adults Reduce Routine Consumption as Shopping Tourism Persists
Liqueurs Maintain Their Lead as Non Alcoholic Spirits Expand with a Limited Share
Premiumisation and Cross-Border Shopping Reshape Value and Innovation
CHART 56 Forecast Volume Sales 2020-2030
CHART 57 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Diwisa Secures Leadership through Acquisitions and Diverse Brands
CHART 58 Company Shares 2025
CHART 59 Brand Shares 2025
Channels
Supermarkets Leverage Assortment and Price to Sustain Lead in Off-Trade Sales
Drinks.Ch and Alfies Expand Reach as E-Commerce Attracts New Shoppers
Economic Context
CHART 60 Economic Context for Spirits
CHART 61 Real Gdp Growth 2020-2030
CHART 62 Inflation 2020-2030
Consumer Context
CHART 63 Consumer Context for Spirits
CHART 64 Population 2020-2030
CHART 65 Population by Generation 2025
Country Reports Disclaimer
WINE IN SWITZERLAND
Key Data Insights
2025 Developments
Wine Summary
Industry Performance
Young Adults Drive Moderation and Reshape Drinking Habits
Still Light Grape Wine Retains Lead as Non-Alcoholic Wine Surges
La Vigneronne Launches Premium Non Alcoholic Wine to Widen Appeal
CHART 66 La Vigneronne Launches Non-Alcoholic Wines
CHART 67 Volume Sales 2020-2030
CHART 68 Volume Sales by Category 2025
What's Next?
Sparkling Wine Gains Prominence as Occasions Reshape Choices
Non Alcoholic Wine to See Dynamic Growth Despite Remaining Niche
CHART 69 Forecast Volume Sales 2020-2030
CHART 70 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Coop Genossenschaft Extends Lead as Supermarkets Reshape Purchasing Habits
La Vigneronne Targets Inclusivity with Premium Non Alcoholic Wine Launches
CHART 71 Company Shares 2025
CHART 72 Brand Shares 2025
Channels
Supermarkets Maintain Dominance as Consumer Preferences Remain Stable
Online Supermarkets and Q-Commerce Platforms Expand Reach
Economic Context
CHART 73 Economic Context for Wine
CHART 74 Real Gdp Growth 2020-2030
CHART 75 Inflation 2020-2030
Consumer Context
CHART 76 Consumer Context for Wine
CHART 77 Population 2020-2030
CHART 78 Population by Generation 2025
Country Reports Disclaimer

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