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Alcoholic Drinks in Guatemala

Publisher Euromonitor International
Published Sep 03, 2026
Length 82 Pages
SKU # EP21569291

Description

Travel in Brazil in 2026 demonstrates exceptional resilience and commercial opportunity, driven by robust domestic demand despite a challenging macroeconomic backdrop and only moderate GDP expansion. The landscape is shaped by a clear polarisation of consumer behaviour based on income, with middle-income households sustaining momentum through prioritisation of leisure, flexible instalment payment options, and a preference for short, regional getaways, while upper-income travellers fuel premiumis...

Euromonitor International's Travel in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

82 Pages
Travel in Brazil
Euromonitor International
September 2026
List Of Contents And Tables
TRAVEL IN BRAZIL
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Travel
Industry Performance
Domestic Demand Drives Growth in Brazilian Travel
CHART 2 Different Socioeconomic Segments Seek Distinct Tourism Products and Travel Experiences
In-Destination Spending Dominates as Experiences Drive Value
Price-Sensitive Families Fuel Short Breaks as Premium Travellers Seek Exclusivity
CHART 3 São Paulo Stands Out as a Destination for Local Tourism
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Middle-Income Travellers to Expand Leisure Spending as Disposable Income Rises
CHART 6 Analyst Insight for Travel
Digital Personalisation and Ai to Become Core Differentiators for Travel Companies
Experience-Led Travel and Demographic Shifts to Reshape Business Models and Competition
CHART 7 Forecast Value Sales 2021-2031
CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Latam Expands Capacity to Consolidate Leadership in Value Sales
Digital Ecosystems and Experience-Led Business Models Drive Innovation in Travel Booking
Products
Latam Airlines Leverages Events to Boost Leisure Demand
Airbnb Enhances Value through Unique Experience-Led Offerings
CHART 9 Experiences Enrich Travel through Providers
Decolar Drives Digital Ecosystem Growth with Targeted Promotions
Economic Context
CHART 10 Economic Context for Travel
CHART 11 Real Gdp Growth 2021-2031
CHART 12 Inflation 2021-2031
Consumer Context
CHART 13 Consumer Context for Travel
CHART 14 Population 2021-2031
CHART 15 Population by Generation 2026
CHART 16 Consumer Expenditure 2021-2031
Conuntry Reports Disclaimer
TOURISM FLOWS IN BRAZIL
Key Data Insights
2026 Developments
Tourism Flows Summary
Key Industry Trends
CHART 17 Key Industry Trends for Tourism Flows
Industry Performance
Long Weekends Boost Domestic Travel as Price-Sensitive Consumers Prioritise Short Breaks
CHART 18 resents Favourable Holiday Calendar
Affluent and Middle-Income Travellers Diversify Spending across Domestic and Outbound Trips
CHART 19 Brazil Has More Than 19 Million People with a Traveller Profile
Latin American Air Arrivals Offset Land Decline as International Demand Grows for Safe Destinations
CHART 20 Inbound Travellers Are Attracted by Brazil's Safety and Distance From Conflicts
CHART 21 Value Sales 2021-2031
CHART 22 Value Sales by Category 2026
What's Next?
Flexible Payments and Tax Relief to Expand Travel Access for Households
CHART 23 Analyst Insight for Tourism Flows
Affluent Travellers to Boost Outbound Departures as International Options Diversify
Short Breaks and Experience-Driven Travel to Reshape Demand Patterns
CHART 24 Forecast Value Sales 2021-2031
CHART 25 Forecast Value Sales by Category 2026-2031
Products
Conversational Ai Agents Redefine Booking Product Design and Functionality
Destination-Level Ai Assistants Extend Innovation into the Visitor Experience
Sustainable and Regenerative Product Design Moves From Feature to Foundation
Economic Context
CHART 26 Economic Context for Tourism Flows
CHART 27 Real Gdp Growth 2021-2031
CHART 28 Inflation 2021-2031
Consumer Context
CHART 29 Consumer Context for Tourism Flows
CHART 30 Population 2021-2031
CHART 31 Population by Generation 2026
CHART 32 Consumer Expenditure 2021-2031
Country Reports Disclaimer
AIRLINES IN BRAZIL
Key Data Insights
2026 Developments
Airlines Summary
Key Industry Trends
CHART 33 Key Industry Trends for Airlines
Industry Performance
Companies Balance Accessibility and Profitability with Hybrid Fare Strategies
CHART 34 Margin Pressure Requires Airlines to Capture Consumers From All Economic Strata
Airlines and Banks Expand Payment Flexibility to Stimulate Travel Demand
CHART 35 Instalment Payments Boost Airline Ticket Sales in Restrictive Economic Climate
Latam Leverages Leisure-Led Demand and Event Partnerships to Capture Emotional Travel Occasions
CHART 36 Brazilians Continue to Plan for Travel in Pressured Economy
CHART 37 Value Sales 2021-2031
CHART 38 Value Sales by Category 2026
What's Next?
Companies to Prioritise Profitability as Cost Environment Stabilises
CHART 39 Analyst Insight for Airlines
Tax Reform to Increase Burden on Airlines, Risking Price Hikes
CHART 40 Forecast Value Sales 2021-2031
CHART 41 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Restructurings Reshape Competitive Hierarchy
Strategic Restructuring and Premium Pricing Unlock Opportunities Amid Consolidation
CHART 42 Company Shares 2026
CHART 43 Brand Shares 2026
Products
Cabin Design and Seating Innovation Redefine the Onboard Product
Digital Technology Transforms the Booking and Airport Experience
Sustainability and Fleet Technology Drive the Next Wave of Product Innovation
Economic Context
CHART 44 Economic Context for Airlines
CHART 45 Real Gdp Growth 2021-2031
CHART 46 Inflation 2021-2031
Consumer Context
CHART 47 Consumer Context for Airlines
CHART 48 Population 2021-2031
CHART 49 Population by Generation 2026
CHART 50 Consumer Expenditure 2021-2031
Country Reports Disclaimer
LODGING (DESTINATION) IN BRAZIL
Key Data Insights
2026 Developments
Lodging (Destination) Summary
Key Industry Trends
CHART 51 Key Industry Trends for Lodging (Destination)
Industry Performance
Lodging in Brazil Records Robust Growth as Hotels Expand and Short-Term Rentals Surge
CHART 52 Market Dynamics Continue to Support Category Expansion
Hotel Chains Target Both Budget and Luxury Guests with New Projects
CHART 53 penings Include Budget, Mid-Market, and Luxury Hotels
Short-Term Rentals Meet Excess Demand Where Hotel Supply Falls Short
CHART 54 Luxury Hotels and Resorts Continue to Attract Affluent Travellers Seeking Exclusive Experiences
CHART 55 Value Sales 2021-2031
CHART 56 Value Sales by Category 2026
What's Next?
Branded Residences to Attract Investors as Hotels Expand across Cities
CHART 57 Analyst Insight for Lodging (Destination)
Airbnb to Navigate Regulation as Short-Term Rentals Lead Growth
Luxury Guests to Seek Personalisation as Immersive Stays Gain Traction
CHART 58 Forecast Value Sales 2021-2031
CHART 59 Forecast Value Sales by Category 2026-2031
Products
Experiential Demand, Format Diversification, and Regulatory Pressure Drive Innovation
Operators Launch Experiential, Residential, and Sustainable Product Lines
Product Innovation Is Creating Premium Pricing Power, Portfolio Resilience, and New Revenue Streams
Economic Context
CHART 60 Economic Context for Lodging (Destination)
CHART 61 Real Gdp Growth 2021-2031
CHART 62 Inflation 2021-2031
Consumer Context
CHART 63 Consumer Context for Lodging (Destination)
CHART 64 Population 2021-2031
CHART 65 Population by Generation 2026
CHART 66 Consumer Expenditure 2021-2031
Country Reports Disclaimer
BOOKING IN BRAZIL
Key Data Insights
2026 Developments
Booking Summary
Key Industry Trends
CHART 67 Key Industry Trends for Booking
Industry Performance
Booking.Com and Decolar Leverage Ai and Loyalty to Deepen Engagement
CHART 68 Northeast Leads Domestic Sales
Decolar and Cvc Unlock Value for Leisure Travellers with Tailored Offers
Loyalty Programmes Shift Competition From Transactions to Relationships
CHART 69 Loyalty Programs Aim to Build Longer-Lasting Relationships with Leisure Travellers
CHART 70 Value Sales 2021-2031
CHART 71 Value Sales by Category 2026
What's Next?
Booking.Com and Decolar to Deepen Loyalty through Ai-Powered Experiences
CHART 72 Analyst Insight for Booking
Whatsapp to Transform Booking Journeys as Hybrid Models Gain Traction
Leisure Travel and Instalment Payments to Sustain Domestic Demand Resilience
CHART 73 Forecast Value Sales 2021-2031
CHART 74 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Decolar and Cvc Consolidate Share through Ai Investment and Event-Driven Marketing
Strategic Innovation and Targeted Marketing Offer Playbook for Defending Share
Products
Ai Maturity, Loyalty Ecosystems, and Hybrid Distribution Drive Innovation
Companies Launch Ai-Powered Features, Tiered Loyalty Schemes, and Omnichannel Offerings
CHART 75 Leading Otas Invest in Own Artificial Intelligence
Recent Innovation Lifts Conversion, Retention, and Customer Lifetime Value
Economic Context
CHART 76 Economic Context for Booking
CHART 77 Real Gdp Growth 2021-2031
CHART 78 Inflation 2021-2031
Consumer Context
CHART 79 Consumer Context for Booking
CHART 80 Population 2021-2031
CHART 81 Population by Generation 2026
CHART 82 Consumer Expenditure 2021-2031
Country Reports Disclaimer

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