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Alcoholic Drinks in Oman

Publisher Euromonitor International
Published Aug 28, 2026
Length 93 Pages
SKU # EP21547722

Description

Alcoholic drinks in Oman demonstrated resilience and growth despite a challenging regional environment, with total volume sales rising by 3% to 31.1 million litres and total value increasing by 5% to OMR228 million in 2025, outperforming regional peers facing similar headwinds. The market remains highly attractive due to its reliance on a stable expatriate and tourist base, robust off-trade channels, and expanding product innovation. However, it faces ongoing risks from shipping disruption, regu...

Euromonitor International's Alcoholic Drinks in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

93 Pages
Alcoholic Drinks in Oman
Euromonitor International
August 2026
List Of Contents And Tables
ALCOHOLIC DRINKS IN OMAN
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
High-Income Expatriates Drive Premium Spirits While Middle-Income Shift to Value Options
Non Alcoholic Beer Dominates Sales as New Brands Broaden Appeal
CHART 2 New Product Launches across Non Alcoholic Beer Spur Growth
Premium Whisky and Vodka Gain Traction among Affluent Expatriates as Value Seekers Trade Down
CHART 3 Higher Expatriate and Tourist Flows Drive Growth and Polarisation
CHART 4 Volume Sales 2020-2030
CHART 5 Volume Sales by Category 2025
What's Next?
Expatriate Inflows and Tourism Fuel Rising Demand Despite Regional Disruption
Beer to Retain Leadership as Spirits and New World Wines Diversify Consumption
Shipping Disruption and Inflation Challenge Supply but Drive Resilience Strategies
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
CHART 8 Analyst Insight for Alcoholic Drinks
New Entrants Diversify Beer and Spirits
New Product Launches Target Expatriates and Broaden Appeal with Innovative Flavours
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Hypermarkets Gains Leadership as Non Alcoholic Beer Drives Footfall
Food/Drink/Tobacco Specialists Attracts Expatriate Demand as Wine Diversifies
Regulatory Barriers Keep E-Commerce Marginal Despite Global Trends
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
CHART 11 Economic Context for Alcoholic Drinks
CHART 12 Real GDP Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Alcoholic Drinks
CHART 15 Population 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
BEER IN OMAN
Key Data Insights
2025 Developments
Beer Summary
Industry Performance
Hypermarkets Channel Drives Non Alcoholic Beer Sales as Consumers Seek Value
Barbican and 3 Horses Defend Share as Premium Launches Intensify Competition
Oman United Agencies Expands Premium Offer to Capture Affluent Expatriates
CHART 17 Volume Sales 2020-2030
CHART 18 Volume Sales by Category 2025
What's Next?
Expatriate Inflows and Tourism Investment Fuel Rising Demand
Hypermarkets and Supermarkets to Maintain Lead as E-Commerce Faces Regulatory Barriers
Non/Low Alcohol Beer Ahead of Lager as Premiumisation Faces Price Pressure
CHART 19 Forecast Volume Sales 2020-2030
CHART 20 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Anheuser-Busch Defends Lead as New Entrants Reshape Preferences
CHART 21 Company Shares 2025
CHART 22 Brand Shares 2025
Channels
Oman United Agencies Sustains Demand with Specialist Portfolios and Offline Reach
E-Commerce Remains Marginal as Regulatory Barriers Curb Online Beer Sales
Economic Context
CHART 23 Economic Context for Beer
CHART 24 Real GDP Growth 2020-2030
CHART 25 Inflation 2020-2030
Consumer Context
CHART 26 Consumer Context for Beer
CHART 27 Population 2020-2030
CHART 28 Population by Generation 2025
Country Reports Disclaimer
CIDER/PERRY IN OMAN
Key Data Insights
2025 Developments
Cider/Perry Summary
Industry Performance
Heineken Drives Expatriate Demand with Affordable Flavours
Female Consumers Switch to Spirit-Based Cocktails as Preference for Sweetness Wanes
Western Expatriates Sustain Sales as New Flavours Offer Limited Growth Potential
CHART 29 Volume Sales 2020-2030
CHART 30 Volume Sales by Category 2025
What's Next?
Importers Absorb Rising Shipping Costs to Sustain Limited Brand Presence
CHART 31 Forecast Volume Sales 2020-2030
CHART 32 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Heineken Retains Lead as Expatriate Loyalty Offsets Share Decline
CHART 33 Company Shares 2025
CHART 34 Brand Shares 2025
Channels
Expatriate Quotas Drive Specialist Retailers’ Dominance in Sales
Economic Context
CHART 35 Economic Context for Cider/Perry
CHART 36 Real GDP Growth 2020-2030
CHART 37 Inflation 2020-2030
Consumer Context
CHART 38 Consumer Context for Cider/Perry
CHART 39 Population 2020-2030
CHART 40 Population by Generation 2025
Country Reports Disclaimer
RTDS IN OMAN
Key Data Insights
2025 Developments
Rtds Summary
Industry Performance
Spirit-Based Drinks Dominate as Value Perception Limits Wider Uptake
Bacardi Breezer and High Water Innovate but Face Limited Success
Strict Regulations and Cocktail Culture Constrain Brand-Led Growth
CHART 41 Volume Sales 2020-2030
CHART 42 Volume Sales by Category 2025
What's Next?
Smirnoff Ice and Wkd Target New Arrivals but Face Pricing Hurdles
CHART 43 Forecast Volume Sales 2020-2030
CHART 44 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Smirnoff Ice and Bacardi Breezer Maintain Lead through Brand Loyalty
CHART 45 Company Shares 2025
CHART 46 Brand Shares 2025
Channels
Food/Drink/Tobacco Specialists Sustains Steady Rtds Retail Sales
On-Trade Consumption Drives Limited Retail Channel Diversification
Economic Context
CHART 47 Economic Context for Rtds
CHART 48 Real GDP Growth 2020-2030
CHART 49 Inflation 2020-2030
Consumer Context
CHART 50 Consumer Context for Rtds
CHART 51 Population 2020-2030
CHART 52 Population by Generation 2025
Country Reports Disclaimer
SPIRITS IN OMAN
Key Data Insights
2025 Developments
Spirits Summary
Industry Performance
Expatriates Shift Demand as Incomes and Inflation Diverge
Blended Scotch Whisky Retains Loyalty While Vodka Eyes Growth
Flavour-Led Launches Attract Younger Adults and Drive Premium Sales
CHART 53 Volume Sales 2020-2030
CHART 54 Volume Sales by Category 2025
What's Next?
Vodka and Gin Attract Expatriates as Cocktail Menus Evolve
Importers Manage Supply Risks as On-Trade Shifts to Premium
Expatriate Growth and Cocktail Culture Expand Premium Demand
CHART 55 Forecast Volume Sales 2020-2030
CHART 56 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Diageo Leverages Brand Strength to Retain Lead
CHART 57 Company Shares 2025
CHART 58 Brand Shares 2025
Channels
Oman United Agencies and African + Eastern Drive Specialist Growth for Expatriate Consumers
Retail E-Commerce Remains Marginal
Economic Context
CHART 59 Economic Context for Spirits
CHART 60 Real GDP Growth 2020-2030
CHART 61 Inflation 2020-2030
Consumer Context
CHART 62 Consumer Context for Spirits
CHART 63 Population 2020-2030
CHART 64 Population by Generation 2025
Country Reports Disclaimer
WINE IN OMAN
Key Data Insights
2025 Developments
Wine Summary
Industry Performance
Western Expatriates Drive Premiumisation as Tourists Boost Demand
Red Wine Retains Dominance as New Brands Expand Choice
High-Income Expatriates Elevate Premium Choices as Affordability Splits Demand
CHART 65 Volume Sales 2020-2030
CHART 66 Volume Sales by Category 2025
What's Next?
Frontera and Casillero Del Diablo Gain Traction as Expatriates and Tourists Drive Premium Demand
Still Light Grape Wine Dominates as New Brands Diversify Choice
Higher Costs and Supply Risks Reshape Wine Offers and Business Models
CHART 67 Forecast Volume Sales 2020-2030
CHART 68 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Food/Drink/Tobacco Specialist Retailers Expand New World Wine Assortments to Meet Shifting Preferences
CHART 69 Company Shares 2025
CHART 70 Brand Shares 2025
Channels
Food/Drink/Tobacco Specialists Boosts New World Wine Sales as Brands Diversify
Retail E-Commerce Remains Marginal as Offline Channels Lead
Economic Context
CHART 71 Economic Context for Wine
CHART 72 Real GDP Growth 2020-2030
CHART 73 Inflation 2020-2030
Consumer Context
CHART 74 Consumer Context for Wine
CHART 75 Population 2020-2030
CHART 76 Population by Generation 2025
Country Reports Disclaimer

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