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Cider/Perry in Guatemala

Published Sep 03, 2026
Length 34 Pages
SKU # EP21569152

Description

Video games in Argentina delivered exceptional growth in 2025, far outpacing regional and global comparators, following a major regulatory change that slashed the tax burden on digital purchases. This environment has proven highly attractive, with affordability sharply improved, consumer spending rebounding, and digital infrastructure enabling broad adoption of subscriptions and live-service models. The market is defined by accelerated digitalisation, with e-commerce and digital storefronts cap...

Euromonitor International's Video Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Video Games in Argentina
Euromonitor International
September 2026
List Of Contents And Tables
VIDEO GAMES IN ARGENTINA
Key Data Insights
2025 Developments
Video Games Summary
Key Industry Trends
CHART 1 Key Industry Trends for Video Games
Industry Performance
Tax Reform Unlocks Digital Spending and Drives Record Category Growth
CHART 2 Argentina's Gamers Shop for Services, Not Consoles, as Hardware Prices Climb
Economic Constraints Delay Hardware Upgrades and Reshape Retail Channels
CHART 3 Value Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
Digital Storefronts and Subscriptions to Redefine How Players Spend
CHART 5 Analyst Insight for Video Games
Gift Cards and E-Commerce to Bridge the Gap as Retail Shifts Online
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Electronic Arts Accelerates Lead as Tax Cut Drives Share Gains
Ea and Nintendo Strengthen Brands through New Launches
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Mercado Libre Accelerates Digital Shift as Tax Cut Boosts Online Sales
CHART 10 Retail Channels 2020-2025
Products
Live-Service Design and Free-To-Play Mechanics Reshape Game Development Priorities
Flagship Hardware and Software Launches Demonstrate Platform Confidence in the Market
Localised Content and Gift Card Infrastructure Determine Competitive Positioning
Economic Context
CHART 11 Economic Context for Video Games
CHART 12 Real GDP Growth 2020-2030
CHART 13 Inflation 2020-2030
Consumer Context
CHART 14 Consumer Context for Video Games
CHART 15 Population 2020-2030
CHART 16 Consumer Expenditure 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
CHART 18 Lego's Monet-Inspired Art Set Signals Construction's Pivot to Adult Hobbyists
CHART 19 Value Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Mercado Libre Anchors Argentina's Blended Retail for Toys and Games
CHART 26 Retail Channels 2020-2025
CHART 27 Economic Context for Toys and Games
CHART 28 Real GDP Growth 2020-2030
CHART 29 Inflation 2020-2030
CHART 30 Consumer Context for Toys and Games
CHART 31 Population 2020-2030
CHART 32 Consumer Expenditure 2020-2030
CHART 33 Population by Generation 2025
TOYS AND GAMES IN ARGENTINA
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Digital Access Surge Drives Exceptional Performance
Adult Collectors Anchor Value in Traditional Toys and Games
Omnichannel Promotions and Instalments Shape Holiday Spending Bursts
What's Next?
Digital Platforms and Subscription Pricing to Reshape Consumer Purchasing Patterns
Adult Collectors and Premiumisation to Sustain Traditional Toys and Games Value
Omnichannel Finance Options and Disciplined Promotions to Drive Sales Peaks
Competitive Landscape
Electronic Arts Accelerates Lead as Digital Platforms Surge
Channels
Mercado Libre Accelerates Digital Shift as Tax Removal Boosts Online Video Game Sales
Products
Innovation Follows Entertainment Licensing and Hybrid Play
Recent Launches Showcase Digital-First and Hybrid Innovation
Business Impact Reshapes Inventory, Margins, and Speed to Market
Economic Context
Consumer Context
Country Reports Disclaimer

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