South Korea: Consumer Profile
Description
The population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a 3.1% decline. The defining forces in the market are the world’s lowest fertility, a super-aged society and the rise of single-person living, set against high incomes, high savings and near-total digital adoption.
Euromonitor's South Korea: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor's South Korea: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
45 Pages
- Scope
- Key findings
- Key drivers affecting consumers in South Korea in 2025
- How developments today shape consumer of tomorrow
- The world’s lowest fertility rate shrinks the population
- Cholesterol leads the risks in an ageing society
- Population falls to 50 million, as it grows older
- Older cohorts dominate as the workforce contracts
- Opportunities for growth
- Single-person households are now the leading type
- Apartments dominate, while renting remains common
- Household numbers keep growing, even as population falls
- Digital life and banking are near-universal
- Low-income households face greater inflation and cost-of-living pressures
- Cautious consumers prioritise value, security and quality despite stable economic conditions
- Poverty among the elderly shadows a wealthy economy
- Consumer spending to pass USD1 trillion by 2040
- Key findings of consumer survey
- Baby Boomers most likely to seek healthy food and beverages, and high-quality essentials
- Value and quality over quantity
- Sustainability and healthy ageing shape values
- High savings mask subdued confidence and persistent financial caution among consumers
- Job security dominates as AI drives reskilling and workforce transformation
- Key takeaways
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