Report cover image

Spirits in Oman

Publisher Euromonitor International
Published Aug 28, 2026
Length 38 Pages
SKU # EP21547663

Description

Spirits in Oman demonstrated resilient growth in 2025, with total volume sales reaching 1.7 million litres and total value advancing by 5% to OMR119, outperforming volume due to the ongoing pass-through of higher import and logistics costs. While regional volatility and inflation constrained purchasing power, Oman’s market proved attractive for brands focused on premium offerings and expatriate consumers, as robust demand from high-income groups offset downtrading among middle-income expatriates...

Euromonitor International's Spirits in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Spirits in Oman
Euromonitor International
August 2026
List Of Contents And Tables
SPIRITS IN OMAN
Key Data Insights
2025 Developments
Spirits Summary
Industry Performance
Expatriates Shift Demand as Incomes and Inflation Diverge
Blended Scotch Whisky Retains Loyalty While Vodka Eyes Growth
Flavour-Led Launches Attract Younger Adults and Drive Premium Sales
CHART 1 Volume Sales 2020-2030
CHART 2 Volume Sales by Category 2025
What's Next?
Vodka and Gin Attract Expatriates as Cocktail Menus Evolve
Importers Manage Supply Risks as On-Trade Shifts to Premium
Expatriate Growth and Cocktail Culture Expand Premium Demand
CHART 3 Forecast Volume Sales 2020-2030
CHART 4 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Diageo Leverages Brand Strength to Retain Lead
CHART 5 Company Shares 2025
CHART 6 Brand Shares 2025
Channels
Oman United Agencies and African + Eastern Drive Specialist Growth for Expatriate Consumers
Retail E-Commerce Remains Marginal
Economic Context
CHART 7 Economic Context for Spirits
CHART 8 Real GDP Growth 2020-2030
CHART 9 Inflation 2020-2030
Consumer Context
CHART 10 Consumer Context for Spirits
CHART 11 Population 2020-2030
CHART 12 Population by Generation 2025
Country Reports Disclaimer
CHART 13 Key Industry Trends for Alcoholic Drinks
CHART 14 New Product Launches across Non Alcoholic Beer Spur Growth
CHART 15 Higher Expatriate and Tourist Flows Drive Growth and Polarisation
CHART 16 Volume Sales 2020-2030
CHART 17 Volume Sales by Category 2025
CHART 18 Forecast Volume Sales 2020-2030
CHART 19 Forecast Volume Sales by Category 2025-2030
CHART 20 Analyst Insight for Alcoholic Drinks
CHART 21 Company Shares 2025
CHART 22 Brand Shares 2025
CHART 23 Economic Context for Alcoholic Drinks
CHART 24 Real GDP Growth 2020-2030
CHART 25 Inflation 2020-2030
CHART 26 Consumer Context for Alcoholic Drinks
CHART 27 Population 2020-2030
CHART 28 Population by Generation 2025
ALCOHOLIC DRINKS IN OMAN
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
High-Income Expatriates Drive Premium Spirits While Middle-Income Shift to Value Options
Non Alcoholic Beer Dominates Sales as New Brands Broaden Appeal
Premium Whisky and Vodka Gain Traction among Affluent Expatriates as Value Seekers Trade Down
What's Next?
Expatriate Inflows and Tourism Fuel Rising Demand Despite Regional Disruption
Beer to Retain Leadership as Spirits and New World Wines Diversify Consumption
Shipping Disruption and Inflation Challenge Supply but Drive Resilience Strategies
Competitive Landscape
New Entrants Diversify Beer and Spirits
New Product Launches Target Expatriates and Broaden Appeal with Innovative Flavours
Channels
Hypermarkets Gains Leadership as Non Alcoholic Beer Drives Footfall
Food/Drink/Tobacco Specialists Attracts Expatriate Demand as Wine Diversifies
Regulatory Barriers Keep E-Commerce Marginal Despite Global Trends
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us