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Sugar Confectionery in Oman

Publisher Euromonitor International
Published Aug 31, 2026
Length 37 Pages
SKU # EP21569218

Description

Cider/perry in Vietnam achieved notable double-digit volume and value gains in 2025, outpacing many regional beverage categories by capitalising on urban youth preferences and economic growth, which supported premiumisation. Strong consumer demand among Generation Z was a key driver, with cider becoming a staple among those seeking a lighter alcohol option. Brands compete by investing in experiential marketing and developing lighter and low-alcohol lines aligned with health and regulatory tre...

Euromonitor International's Cider/Perry in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Cider/Perry in Vietnam
Euromonitor International
September 2026
List Of Contents And Tables
CIDER/PERRY IN VIETNAM
Key Data Insights
2025 Developments
Cider/Perry Summary
Key Industry Trends
CHART 1 Key Industry Trends for Cider/Perry
Industry Performance
Strongbow Aligns with Urban Youth Lifestyles to Drive Growth
CHART 2 Heineken Vietnam Connects Strongbow with Happy and Chill Activities
Regular Cider/Perry Dominates as Low-Alcohol Options Attract Mindful Drinkers
CHART 3 Health Trends Fuel Low-Alcohol Sparkle
Heineken Vietnam Champions Experiential Marketing to Capture Gen Z
CHART 4 Volume Sales 2020-2030
CHART 5 Volume Sales by Category 2025
What's Next?
Strongbow and Somersby Attract Urban Youth with Premium Positioning
Tax Hikes and Health Trends Drive Nolo Innovation among Leading Brands
Soju Promotions and K-Pop Influence Challenge Cider’S Youth Appeal
CHART 6 Forecast Volume Sales 2020-2030
CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Heineken Vietnam Brewery Leverages First-Mover Advantage to Sustain Leadership
CHART 8 Company Shares 2025
CHART 9 Brand Shares 2025
Channels
Small Local Grocers Maintain Dominance as Modern Trade Gains Ground
Retail E-Commerce Platforms Accelerate Access for Key Brands
Economic Context
CHART 10 Economic Context for Cider/Perry
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Cider/Perry
CHART 14 Population 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
CHART 16 Key Industry Trends for Alcoholic Drinks
CHART 17 Johnnie Walker Introduces Limited Edition
CHART 18 Smaller Package of Saigon Chill Beer Targets Gen Z
CHART 19 Volume Sales 2020-2030
CHART 20 Volume Sales by Category 2025
CHART 21 Forecast Volume Sales 2020-2030
CHART 22 Forecast Volume Sales by Category 2025-2030
CHART 23 Analyst Insight for Alcoholic Drinks
CHART 24 Company Shares 2025
CHART 25 Brand Shares 2025
CHART 26 Economic Context for Alcoholic Drinks
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Alcoholic Drinks
CHART 30 Population 2020-2030
CHART 31 Population by Generation 2025
ALCOHOLIC DRINKS IN VIETNAM
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Premium and Value Choices Polarise Consumer Spending
Beer Dominates Volume and Value as Cider/Perry Surges on Modern Lifestyle Trends
Brands Adapt Packaging and Design to Engage Younger Consumers and Sustain Growth
What's Next?
Government Tax Policies Reshape Consumer Choices and Market Growth Trajectories
Heineken Vietnam Brewery and Sabeco Lead Value Growth as Beer Remains Dominant and Cider/Perry Surges
Brands Leverage Experiential Marketing and Craft Innovation to Capture Gen Z
Competitive Landscape
Heineken Vietnam Brewery Strengthens Its Leading Position as Sabeco Faces Volume Decline
Emerging Brands Leverage Innovation and Promotions to Capture Youthful Consumers
Channels
Small Local Grocers Maintain Lead Amid Modern Trade Expansion
Modern Trade and Promotions Reshape Consumer Purchasing Patterns
Retail E-Commerce Grows as Digital Strategies Enhance Premium Product Sales
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

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