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Wine in Uganda

Publisher Euromonitor International
Published Aug 21, 2026
Length 36 Pages
SKU # EP21527981

Description

Wine in Uganda demonstrated strong momentum in 2025, with total volume rising by 8% and total value up by 12%, outpacing recent years and reflecting a notably higher growth trajectory than seen in many neighbouring markets. This robust performance was underpinned by rising urban incomes, a growing middle class, and increased availability in trusted retail channels, positioning wine as an increasingly attractive proposition for both domestic and international players. Success hinges on the abilit...

Euromonitor International's Wine in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Wine in Uganda
Euromonitor International
August 2026
List Of Contents And Tables
WINE IN UGANDA
Key Data Insights
2025 Developments
Wine Summary
Industry Performance
Uganda Wines & Spirits Elevates White Wine with Premium Launches
CHART 1 Uganda Wines & Spirits Adds Kleine Zalze's Vineyard Selection Chenin Blanc 2025 to Its Portfolio
Made in Uganda App Empowers Producers with Direct Digital Access
Heritage Storytelling Connects Consumers to Authentic Wine Experiences
CHART 2 Volume Sales 2020-2030
CHART 3 Volume Sales by Category 2025
What's Next?
Urban Consumers Boost Premium Wine Sales through New Channels
Younger Adult Drinkers Drive Digital Innovation and Flavour Experimentation
CHART 4 Forecast Volume Sales 2020-2030
CHART 5 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
Four Cousins Strengthens Position by Appealing to Social Occasions
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Alcoholic Drink Stores Build Trust with Authenticity and Expertise
Jumia Uganda Connects Urban Wine Buyers to Premium and Mass-Market Brands
Economic Context
CHART 8 Economic Context for Wine
CHART 9 Real Gdp Growth 2020-2030
CHART 10 Inflation 2020-2030
Consumer Context
CHART 11 Consumer Context for Wine
CHART 12 Population 2020-2030
CHART 13 Population by Generation 2025
Country Reports Disclaimer
CHART 14 Key Industry Trends for Alcoholic Drinks
CHART 15 Uganda Breweries Launches Bell Citrus and Bell Honey Flavours
CHART 16 Beaujolais Nouveau 2025 Launched in Uganda at Event Celebrating French Culture
CHART 17 Volume Sales 2020-2030
CHART 18 Volume Sales by Category 2025
CHART 19 Forecast Volume Sales 2020-2030
CHART 20 Forecast Volume Sales by Category 2025-2030
CHART 21 Analyst Insight for Alcoholic Drinks
CHART 22 Company Shares 2025
CHART 23 Brand Shares 2025
CHART 24 Economic Context for Alcoholic Drinks
CHART 25 Real Gdp Growth 2020-2030
CHART 26 Inflation 2020-2030
CHART 27 Consumer Context for Alcoholic Drinks
CHART 28 Population 2020-2030
CHART 29 Population by Generation 2025
ALCOHOLIC DRINKS IN UGANDA
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
Industry Performance
Uganda Breweries Elevates Beer with Innovative Flavours and Design
Bell’S Nationwide Festival Tour Expands Appeal with New Flavours
What's Next?
Young Legal-Drinking-Age Consumers Embrace Premium Choices as Incomes Rise
Excise Increases and Digital Innovation Reshape Consumer Access
Competitive Landscape
Uganda Breweries Leverages Heritage and Innovation, but Nile Breweries Leads in Terms of Total Volume
Kakira Distillery, Banange Brewing Company and Scads Beer Fuel Premium Growth and Differentiation
Channels
Alcoholic Drinks Stores Drive Mass and Premium Sales through Local Focus
Delivery Apps and Direct Sales Boost Premiumisation in Urban Centres
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Economic Context
Consumer Context
Country Reports Disclaimer

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